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You are here: Home / Video Production Blog / Video Marketing Statistics / Videos Increase Web Traffic via SEO

Videos Increase Web Traffic via SEO

July 6, 2015 By Matt Kuhn

Videos Improve SEO | MK Video ProductionsLooking to drive more high-quality traffic to your website? Here are some awesome, recent statistics on how videos improve organic search engine rankings of your website:

  • 38% of Google universal searches include video (Source: ComScore). And when it comes to search results, a focal heatmap revealed that the human eye focuses on video thumbnails before the top results (paid or organic). Let’s not forget that a website with a video on it is 50x more likely to be ranked on the first page of Google (S0urce: Forrester).
  • Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)

Check out these related posts for additional statistics on the benefits of web videos:

  • Stats on how Videos improve Website Engagement
  • Stats on how Videos help convert Visitors to Leads and Customers

Looking for an easy way to create great web videos?

Call or email us today, or get a quick video quote. And improve your website’s ability to attract, engage, and convert traffic to customers.

Filed Under: Video Marketing Statistics

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Matt has joined the On Point Video Productions team, which has additional resources to handle all aspects of your corporate video communications, from scriptwriting, thru production, to video marketing, distribution, and platform management.

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Compelling Promotional Video!

Matt produced a great promotional video for our Certificate in eBusiness/eCommerce Management: concise, clear, and compelling. The video delivers an excellent view into the student experience at the University of Toronto School of Continuing Studies.

Shaun Little Director, Strategic Communications and Marketing - School of Continuing Studies, University of Toronto

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