Looking to drive more high-quality traffic to your website? Here are some awesome, recent statistics on how videos improve organic search engine rankings of your website:
- 38% of Google universal searches include video (Source: ComScore). And when it comes to search results, a focal heatmap revealed that the human eye focuses on video thumbnails before the top results (paid or organic). Let’s not forget that a website with a video on it is 50x more likely to be ranked on the first page of Google (S0urce: Forrester).
- Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)
Check out these related posts for additional statistics on the benefits of web videos:
- Stats on how Videos improve Website Engagement
- Stats on how Videos help convert Visitors to Leads and Customers