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You are here: Home / Video Production Blog / Video Marketing Statistics / Web Videos Help Convert Visitors to Leads and Customers

Web Videos Help Convert Visitors to Leads and Customers

July 10, 2015 By Matt Kuhn

Need to improve website conversions? Here are some awesome, recent statistics on how videos will help you turn your website visitors into sales leads and customers.

  • Videos improve Web Conversions | MK Video Productions

    About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Oracle)

  • Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors (Source: ComScore)
  • Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer)
  • Using video on landing pages can increase conversion by 80% (Source: EyeViewDigital.com)
  • Need more? The infamous Will It Blend campaign wasn’t just created to get 700,000 YouTube subscribers, it shifts actual units for Blendtec. Sales are up 700% since the campaign began.

Check out these related posts for additional statistics on the benefits of web videos:

  • Stats on how Videos improve Website Engagement
  • Stats on how Videos increase Organic Search Traffic

Looking for an easy way to create great web videos?

Call or email us today, or get a quick video quote. And improve your website’s ability to attract, engage, and convert traffic to customers.

Filed Under: Video Marketing Statistics

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Matt has joined the On Point Video Productions team, which has additional resources to handle all aspects of your corporate video communications, from scriptwriting, thru production, to video marketing, distribution, and platform management.

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Matt created a series of videos for our website promoting our organization and our annual education conference. He works quickly and efficiently, and delivered great results within our limited budget.”

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