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You are here: Home / Video Production Blog / Video Marketing Statistics / The Benefits of Video Marketing

The Benefits of Video Marketing

July 5, 2015 By Matt Kuhn

Benefits of Video Marketing | MK Video Productions
 
What are the benefits of video marketing? If the goal of your website is to attract and engage quality visitors, and convert to visitors to sales leads and customers, then having videos on your site is an absolute must.

That’s why video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. (Source: Eloqua)

A 2014 survey by webvideomarketing.org showed that both B2C and B2B marketers are also actively using video for:

  • email marketing initiatives (60%)
  • sales lead generation activities (49%)
  • online advertising (40%)
  • search engine marketing (32%).
  • training and employee communications (28%).

Need to persuade your team or management to invest in video to improve your website?

Check out these related posts for some awesome, recent statistics on the benefits of video marketing:

  1. Stats on how Videos increase Web Traffic via SEO
  2. Stats on how Videos improve Website Engagement
  3. Stats on how Videos help convert Visitors to Leads and Customers

Looking for an easy way to create great web videos?

Call or email us today, or get a quick video quote. And improve your website’s ability to attract, engage, and convert traffic to customers.

Filed Under: Video Marketing Statistics

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Matt has joined the On Point Video Productions team, which has additional resources to handle all aspects of your corporate video communications, from scriptwriting, thru production, to video marketing, distribution, and platform management.

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